The content on your website should inform, educate and engage your prospects while developing your authority with your audience. Also, when you post new online content it attracts the search engine crawlers. The more pages of a website those crawlers index the more traffic they can bring to your website.
Here are 10 tips to create good website content.
1. Identify Your ‘Why’
Each piece of content you post on your website must have a reason for being there. If you don’t know what the point is, it’ll be hard to get anyone to take action.
2. Understand Your Audience
When you produce any content it’s crucial that you know who you’re creating it for. Try developing an audience avatar and write the content for that one person rather than creating it for a unidentified person that you don’t know. This can help you develop very personalized content that gets results.
3. Stay Updated
You may think that you know your niche but things change over time as technology improves and styles change. Keep up to date in your industry so that you’re ready for changes that may occur.
4. Keep An Eye On Your Competition
Join your competitor’s mailing lists, and look at the content they’re sending out. Can you identify if it’s working well for them or not? How can you do it better?
5. Know the Buying Process
There’s a set buying process that your audience will go through, even if they don’t realize it. It’s important to recognize where people are in the buying process. Generally it’s a five stage process:
- Information Search
Plus, after purchase your customer will decide if they will buy from you again.
6. Improve Your Strategy
Take the time to work on improving your strategy to make it work better. Base this on the information and facts you have about your customers, your niche, your products and your customer’s buying process.
7. Be Consistent
To ensure that the content on your website will get results, it’s important to post content on a consistent basis.
8. Promote Your Content
If you don’t let people know that your content is out there, you’ll get a lot less positive results from it. Post it to your social media sites and email it out to your subscriber list. You can even promote it via pay-per-click ads.
9. Create Engaging Content
No one wants to consume boring content. Ensure that the content matches the needs of your audience, speaks to them on their terms and provides value in and of itself to your audience.
10. Mix It Up
The more variety that you provide to your audience, the more engagement you will get. Don’t limit your website content to just text. Content can be read, watched and listened to. It can be an article, a blog post, a report, an eBook, an online course, an audio file or a video.